| Sales & Marketing Team |
|
Our sales and marketing team are responsible for:
The main marketing activities undertaken by our Group are as follows:- Advertising on various mediaWe advertise in various medium to promote and market our ERATAT brand and products including print media (such as magazines and newspapers), billboards (placed at train stations, bus stops and shopping centres), TV, radio and through the Internet, focusing on our target customers, in particular, young working executives with high disposables incomes and who are more sophisticated and discerning about sports footwear and apparel. Product packaging and design
Sales fairs
We organise at least two major sales fairs each year, usually in the months of April and October, to showcase our latest products and to secure orders from our distributors for the coming seasons. These fairs occur approximately six months ahead of the introduction of a new season’s products to market to allow smooth order placement and product manufacturing. We utilise these sales fairs as our key platform to showcase and market our newest product lines to our existing distributors as well as potential distributors and to obtain market feedback on our products, designs and market acceptance of our ERATAT products. |
We seek to create new and innovative ways of packaging and marketing our sports footwear and apparel products. We design the packaging of our various products to suit the respective product types and functionalities and the corresponding target consumer markets. We have created different interesting and eye-catching designs which include images of our brand ambassador Wang Lee Hom for our various products. We believe that innovative product packaging will increase the visibility of our products displayed at the various retail outlets selling our products.
