Eratat Lifestyle Limited

At ERATAT, our product development team has a strong focus on the form and design of footwear and apparel, which we believe is one of the factors for our past success and for ensuring our success in the future.

In order to design new styles of products, our product development department keeps up with the latest technologies and market trends by internet websites, industry journals, magazines, fashion shows and exhibitions.

We undertake the following product development steps:-

Stage 1 – Product conceptualization

Product concepts are generated and reviewed on a regular basis. After detailed discussions, certain product concepts will be nominated for further development.

Stage 2 – Product Prototype

Prototypes are produced and subjected to wear and tear, colour retention, and temperature endurance tests. At the same time, the product will be assessed for its marketability and suitability for mass production. Successful products will then be recommended for market testing.

Stage 3 – Market Introduction

The samples will be introduced to our customers at our sales fairs for mass-marketing purposes. We will then identify the more popular products among our consumers and modify them to suit consumer preferences. Successful products will be put into full production and launched to consumers.