Eratat Lifestyle Limited

Year 1983

- Founded Yangdai Footwear Factory, a pioneering shoe factory in Jinjiang City, Fujian Province

Year 1990s

- Acquired the footwear business of Yangdai Factory
- Embarked on ERATAT branding strategy

Year 1998

- Increased focus on proprietary brand management and product development
- Developed broad range of performance footwear
- Enhanced manufacturing efficiency and expand distribution channels

Year 2002

- Established ERATAT sports apparel
- Acquired land for our new Quangang facility
- Engaged celebrity Wang Lee Hom as brand ambassador

Year 2007 - 2008

- Completed phase 1 of our new facility at Quangang District
- Listing on SGX-ST

Year 2008

- Sponsored Beijing Olympics theme song and MV “加油中国”
- Collaboration with Anhui TV “安徽卫视” in advertising and promotional activities
- “鳄莱特登山运动会”(ERATAT Mountain Climbing Show)

Year 2009

- Mr Lin Jiancheng awarded “China Top 10 Outstanding CEO with Growth Potential for the year 2009” (“2009年十大最具成长性CEO”)

Year 2009 - 2010

- 2nd highest score for the Governance and Transparency Index (“GTI”) amongst the PRC companies listed on SGX-ST (40th Overall, out of 680 Co)
- Successful repositioned as Casual Lifestyle Company, away from sportswear segment
- Change name to “ERATAT LIFESTYLE LIMITED”

Year 2011

- Developed high-end product line targeting at 1st tier malls/cities called “ERATAT PREMIUM”
- 3rd highest score for Governance and Transparency Index ("GTI") amongst PRC companies listed on SGX-ST, ranked 52nd in overall out of 657 companies
- 11 ERATAT Premium shops commenced operation in Shanghai
- 50 ERATAT Premium shops commenced operation in Zhejiang, Guangdong, Henan,
Shandong, Anhui and Shanxi